Wednesday, September 23, 2009

Assignment 2: Joe's Brewery


















Introduction- I decided to research Joe’s Brewery, which is a bar and grill located at 706 South Fifth Street right here in Champaign Illinois. During the day and into the early evening, Joe’s is most widely used as a restaurant with excellent food and multiple television screens to watch your favorite game or television show. At night it transforms into a very popular bar that is frequented by many University of Illinois students. There are many activities to do at Joe’s like playing bags or darts, dancing, and they also serve alcohol, if you are of legal age.
Background- Joe’s provides leisure to a few groups of people. During the daytime one can find mostly U of I students and a few adults who come there for lunch. Daytime hours provide food and entertainment for anyone who would like to come, no matter the age. At night, the scenery changes, as you can imagine, it is almost exclusively college-age people who are drinking and socializing with other college age people. Joe’s main source of revenue comes at this time of day and this is the main reason why they exist, to provide entertainment options for college kids.
Employment- I asked senior manger John Doyle what one would need to do to work at Joe’s and he said that all you would need to do is go to Joe’s and pick up an application (preferably during daytime hours). Further research on the internet showed me that there is also an application online that you can print out and fill out before delivering to Joe’s. The most common job opportunities at Joe’s are cooks, bartenders and bouncers which are also known as doormen.
Current Trends- Doyle explained to me that the largest and most troubling issue for them is the prevalence of fake ID’s and underage drinking. The bar is penalized every time someone is caught inside their establishment who is not 19, and of course if they are drinking and are not 21. He informed me that Joe’s actually had to shut down the entire first week of school for violations this summer. Other than this problem Joe’s has not had many problems with anything else this year.
Definition of Leisure- According to Mr. Doyle, Joe’s does not have an official definition of leisure, but he told me he thinks their main goal as a leisure establishment is to provide a safe, fun environment for anyone who wants to follow the rules and have a good time. The greatest benefit Joe’s provides for the community is the role it plays as a social gathering where people can interact and participate in many activities. There are a wide range of things for people to do at Joe’s to mingle and even play competitive games such as darts and bags.
Synopsis- Joe’s brewery is a place where many different kinds of people can enjoy a multitude of activities. Very few places offer the wide variety of activities that Joe’s does and I think that is what makes it so unique. There are always employment opportunities available due to graduation and the fluctuations of employees schedule from semester to semester. If you are looking for a fun and safe place to work or just enjoy a night out in Champaign, then Joe’s is a great place to be.
Willie Argo

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